Two sisters - One dream.
Willow & Lore was created with one dream in mind: to build a space for women. A space that feels warm, honest, empowering, and rooted in connection.
We’ve always known we wanted to leave an impact somewhere in the world. Books just happened to be our doorway in. Stories bond us. They heal us. They give language to feelings we didn’t know how to name. So we built a bookish brand curated with fun trinkets and bookish goodies sourced from women and minority owned businesses.
Our goal is to collaborate with companies that actively support women, partner with organizations that provide real resources, and create one accessible place where women can find help, support, and community. From curated links to local outreach to giving back initiatives, we want Willow & Lore to be more than a shop. We want it to be a bridge.
At the heart of it all, we believe in women supporting women, in meaningful stories, and in creating a corner of the world where empowerment feels tangible. With that being said- we are so happy you are here and we hope you stick around for awhile.
Xx
Kellie & Jenna
Co-Founder
I'm the older sister which obviously means I'm the boss around here ;)
I fell back in love with reading during my daughter's 2 am feeds 3 years ago. Of course it was the iconic A Court Of Thorns And Roses By Sarah J. Maas that brought me out of a 10 year reading hiatus. I was so consumed by words on paper again, it truly lit a fire in my soul that had been dormant for a very long time. I've read many books since then that have awakened my passion for writing so much that my goal is to write a book by my 30th birthday (only 6 months away but who's counting).
I love tattoos, camping, the F word (and pretty much every other cuss word), and being creative. I'm a fun time, a girls girl, and will ALWAYS stand up for human rights 🫶🏼 Can't wait to keep living this dream with you all!
Co-founder
I'm the younger sibling who still hasn't given their sister a bio about themselves 🙃 I like stinky feet and have two kitties named Binx and Bardy! My sister, aka Kellie, is basically my favorite person in the entire world. When I grow up, I want to be just like her!
Real bio coming soon :)