We started Willow & Lore from a shared love of books and all the little treasures that make reading magical — but more than that, we dreamed of creating a space where women can feel light, loved, and truly seen. Our mission goes beyond products: we’ve built a resource page with links to women’s shelters, animal rescues, mental health support, and more to help women navigate life’s challenges. For me (Kellie), this business is a way to show my daughter that she can chase any dream and build something beautiful. For Jenna, whose beloved black cats Binx and Bardy inspire details throughout our designs, it’s about infusing our passion into every piece. At the heart of Willow & Lore is a commitment to lifting each other up, which is why we focus on sourcing from women-owned businesses — supporting one another as we grow, create, and turn passion into purpose together.

XOXO,

Kellie & Jenna